The duality of the Modern Marketer: madmen vs mathmen!
When presented with a problem, there is an intuitive solution that comes to mind for Don Draper, its normally the most immediate and easiest resolve to this problem. But for better engagement and group buy in, what normally happens is that he taps into the observations, perceptions & memories of Charles Whitman and reveals them. We actually see two different characters that you really get to know while watching the series MadMen.
Don Draper and Charles Whitman are clearly identifiable, they have their own beliefs, they make choices. As shown in this clip, both a #system1 and a #system2 thought process is revealed during this Hersey pitch. You can see in just under 4 minutes the audience experiences an unexpected joy or inspiration, followed closely with the painful experiences and very similar automatic association of painful tales of Charles Whitmans childhood.
The biggest lesson that can be learned…
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